Manager, Product Development

Posted 1 year ago

Department : Sales & Marketing

Line Manager : Chief Commercial Officer

Major Duties

Proactively monitor-changing market needs and creatively develop and manage new P&S development cycle. Plan, manage and control the lifecycle of a given product family in order to maximize the growth, product revenues, profitability and customer satisfaction.

Major Duties

  • Ensure sales revenue targets, profit targets, market share and market penetration for products and services, as set within the designated product family and in all target markets, are achieved.
  • Ensure monitoring, meeting and reporting on customer satisfaction, market and revenue performance for the product family in accordance with targeted standards & objectives and take corrective actions, as
  • Set and manage the budget in accordance with corporate Business plan – on time and on- budget.
  • Ensure developing & managing the product family strategy, objectives and Business
  • Ensure that substitution and cannibalization of products & services are always kept to the minimum and/or as
  • Ensure availability of competitive products & services in a competitive market
  • Ensure setting and agreeing with Sales & Account Management teams revenue targets & market shares for the product family, monitor performance and take corrective
  • Increase reliability/C.S. and faults of product as
  • Decrease churn of product as
  • Develop and manage product family business plans, budgets and performance for all products, including total product quality, SLAs, and identification of target gaps and inconsistencies.
  • Monitor and ensure that all revenue goals and customer satisfaction objectives are met through allocating work to P & S management
  • Manage market position, customer expectations and target
  • Set service level KPIs (Key Performance Indicators) according to Telecom industry best practices
  • Maximise P & S family life cycle value through managing and controlling channel and distribution performance, minimizing product cannibalization, repositioning P&S portfolio offerings, initiating/monitoring related marcom activities, bundling/packaging of various P & S and controlling withdrawal and substitution at the end of the life
  • Effective management of the product life cycle of all products within the family.
  • Motivate, train, coach and develop subordinate
  • Utilise the resources and enhance the skills & knowledge required by product management strategies.
  • Participate and contribute the creation and development of new products ideation and development.
  • Develop specific products that satisfy customer needs, and meet profit targets, and budgetary objectives in a competitive market
  • Develop and deploy new P&S are aligned with the priorities of P&S development, P&S management and P&S marketing support
  • Manage the enhancement and the development of existing P&S in coordination with P&S management, network development & network
  • Create product development team(s) (PDT), for P&S development form preliminary investigation stage to stable
  • Coordinate and support the provision of solutions and technical consultancy to the Account Managers, Solution Specialist to support bids, new product development, P&S enhancements and P&S
  • Build and maintain relationship/partnership with relevant technology suppliers to identify opportunities and provide valuable customer solutions.
  • Develop and test solutions, products, services and system integration to meet the changing requirement of the existing customers and the demands of the new
  • Establish effective channels in order to gain competitive advantage

Contacts :

–External Interfaces

Vendors, Suppliers, Partners & alliances, Customers, Regulators, PTT’s.

–Internal Interfaces

Sales & Delivery, Account management, Cross-BU functional managers, Network Management, IT, Network Development, Procurement, Legal and Regulatory Affairs, Quality Control, Internal Auditors & Customer Support, and Finance.

Contacts within P&S Unit within Market Development, Market Research, Marcom, other Product Family managers and Product Development teams.

Equipment & Materials

  • Personal
  • Data systems


  • Capacity records
  • Portfolio and budget reporting
  • Product records and procedures
  • Performance Management records
  • Channel and distribution records
  • Product definitions
  • Service Level Agreements (SLAs)
  • New product development budget reports
  • New product and performance reports
  • Marketing plans
  • Price/costing analysis
  • P & S definition/specifications
  • Business cases

Problem Solving

Problems associated with the following issues: –

  • Product development delays
  • Failure of product to meet performance criteria fluctuations in development budget
  • Product and service enhancement, growth, maximization and retention in the market
  • Fluctuations in Business performance
  • Customer satisfaction
  • Failure to meet SLA’s
  • Competitive pressures
  • Meeting revenue targets, profit targets and business plan
  • Cross-products cannibalization and substitution
  • Priorities & targets conflict with the Sales & Account Management teams
  • Pressures of Industry Regulator

Decision Making

Decisions related to the following issues:-

  • Ideation, definition and specification of new product
  • Contribute in settings P&S roadmap
  • Filtration and privatization of ideas
  • Plan and implement product development
  • Improve new product development process
  • Negotiations with suppliers, vendors, partners and alliances
  • Product and service delivery
  • Set and manage the Family P&S
  • Minor product
  • Contributing to P&S pricing, bundling and packaging
  • Customer
  • Impact on market and competitors
  • Leading, assessing and developing staff through carrying out performance management reviews and arranging training & development
  • Set & Manage P&S Family Diversification strategy
  • End of life for unprofitable
  • Contribute in adopting suitable cost structures to ensure P&S profitability

Skills & Qualification

Required Experience/Qualification

BA in Business studies / marketing. MBA preferably in strategic planning with an all-encompassing knowledge of marketing, specifically product management. He/she will have a demonstrable track record of developing and leading a marketing team in a Telecom market. Specific experience is detailed below:

  • At least 8 years experience in product management, brand management, marketing management and some financial knowledge
  • Minimum 5 years experience in telecommunications
  • Ability to translate business needs into products strategies
  • Business case development experience
  • Marketing Plan development experience
  • Channel Marketing/Retail experience
  • Demonstrated competencies in the areas of conceptual and strategic thinking
  • Demonstrated competencies in conducting public presentations & demonstrations to market P&S.
  • Budgetary planning and control
  • Total Life Cycle product development and management
  • Market and Competitor Analysis
  • Conceptual knowledge of Telecom industry legacy services and emerging trends (, Telecommunications Medias & Telecommunication Protocols )
  • Product Marketing Skills (Positioning, Labeling and promotion)
  • Ability to work independently
  • Ability to work in fast-paced environment
  • Attention to detail
  • Out of the box thinker with positive attitude
  • Team management and people development skills
  • Business planning skills
  • Excellent negotiations skills
  • Understanding of regulatory environment

Job Features

Job CategoryInformation Technology
Job TypeContract
Job ID1039

Apply Online

A valid email address is required.
A valid phone number is required.